Virgin America ups its social game
Sunday, June 19, 2011 at 15:21 Virgin America ups its social game by adding a hashtag to its newest aircraft #nerdbird. This is a smart move by Virgin America aimed squarely at their target market of customers ensuring that their name get trending in the social media world. As you can see below the term is well used for a number of years but Virgin have just claimed the hashtag space for their own.
American Airlines will put a third 'Nerd Bird' in the air on Nov. 3, providing another link between Austin and Silicon Valley. —R. Michelle Breyer, "American plans 3rd 'Nerd Bird'," Austin American-Statesman, September 16, 1995
"And with more business travelers turning to the red-eye, airlines have bulked up their overnight schedules to meet demand. The San Francisco Bay area, home of Silicon Valley, launches 28 so-called late-night 'nerd birds' every night: 20 out of San Francisco, seven from San Jose and one from Oakland, an increase of roughly 40 percent from just five years ago." —Amanda Lang, "Red Eye Flights," CNNfn, February 13, 2001
Virgin America in Social Media, Strategy 